![]() The company has moved beyond its hollow metal core roots and has garnered favorable attention for its most recent introduction, the ELIXR tour ball with, ahem, "conventional" technology. Over the past few years, OnCore has invested significantly in golf ball technology and committed to innovation. The intent is to create a true coaching or caddie experience, gathering enough behavioral data to apply predictive modeling and suggest pre-shot strategy. OnCore has talks in the works to team with other intellectual companies and allow the Genius Ball data to be easily integrated with other GPS and course visualization applications (think of a popular shot-tracking product like Arccos), to provide further data extrapolation and qualitative player output. ![]() In fact, a golfer and his three buddies out for a round could all play with Genius Balls connected to the same phone. Multiple Genius Balls can be connected at the same time too, ensuring that there’s no need to sync during a round or worry about hitting multiple balls off a particular tee. ![]() "As such, most functions will be at a glance, with the option to drill down on data if desired."Ī rendering of how OnCore's Genius Ball app would look on a golfer's phone. "We realize the customer is there to play golf, not to interact endlessly with their mobile device," Blakely said. In other words, the phone doesn’t have to stay in the pocket – simply within the range of the Bluetooth connection. With the use of a Bluetooth 4.1 connection, the Genius Ball will pair with a user’s mobile phone (iOS, Droid, Windows and Browser) through a small device that’s about the size of a pager and can be placed in or on a player’s bag, pocket or belt. If that’s not enough, players will be able to track and view their ball flight characteristics with historical overlay and the mobile app will also provide a player’s history on every course. Initial velocity (Off the tee and average). ![]() Here’s a rundown of other targeted metrics OnCore’s Genius Ball will collect and transmit: With the Genius Ball, players will know the distance between their ball and the middle of the green (as well as left, right, front and center) while on the tee box or anywhere else on the course. ![]()
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