![]() ![]() ![]() This year’s signature flavour is brought to life in various products throughout the range, with Extra Special Brown Butter & Spiced Dark Rum Mince Pies and centrepiece, Extra Special Slow Cooked Turkey with Signature Spiced Dark Rum & Brown Butter Stuffing offering a sweet and warming flavour.Īs well as the signature flavour, customers will see a return of retro favourite, Black Forest, appear in a series of sweet treats. By combining these two key flavours, Asda’s 2023 winter signature flavour was born and infused across a selection of hero products. Spiced dark rum has a deep and instantly recognisable flavour from the use of warming spices, which instantly compliments winter foods. They arrived at spiced dark rum after seeing the growth in use by mixologists across the globe. By doing this, butter magic is formulated by releasing a deliciously nutty flavour profile.Īfter the celebration of all things gin, the team was on the hunt for the next ‘it’ trending spirit. Brown butter is created by cooking the butter slightly past its melting point, just long enough to toast the milk solids in the butter. The team noticed an abundance of brown butter being used globally across patisseries. This has come from extensive trend tracking and hunting by the Asda Innovation Team, led by Senior Director of Trends and Innovation, Jonathan Moore. This year the retailer is excited to launch its first signature flavour, Brown Butter and Spiced Dark Rum. New innovation includes OMV! Whole No Turkey, OMV! Mushroom Pigs in Smoky Aubergine Bacon and OMV! Strawberry Trifle.Īsda’s Signature Flavour Christmas 2023 trends and flavours For the first time, the Vegan Society approved OMV! range will have a festive makeover. Not forgetting desserts, Asda’s Extra Special Chocolate & Honeycomb Avalanche Dessert creates theatre to wow guests straight from the freezer.Īll dietary requirements have been catered for with 57 new vegan and 35 new Free From products launching this Christmas. With a rise in the grazing trend, customers can create showstopping party tables without the price tag with Extra Special Speciality Cheeseboard which comes ready to serve on a slate board and Extra Special Charcuterie Ultimate Grazing Platter. When it comes to the big day, the retailer is launching Extra Special Porchetta, providing indulgent centrepieces at affordable prices. From eating the first mince pie whilst watching festive films and putting up the tree, to the main event itself and right through to New Year’s Eve celebrations.Ī focus on amazing taste at excellent value is the foundations of this year’s range. The retailer has spent the last eighteen months working hard on its product development for Christmas 2023, tasting thousands of products to curate a top-quality offering, at prices people can afford, no matter the budget.Īsda’s Christmas range is set to provide something for everyone and every occasion, big or small. ![]() The summer holidays might just be beginning, but Asda has revealed a sneak preview of what customers can expect to see this Christmas. Asda launches first signature flavour, Brown Butter & Spiced Dark Rum.There is something for everyone, with over 90 Vegan and Free From products.Affordable indulgence is at the heart of this Christmas range – from Extra Special Porchetta to Extra Special Brown Butter & Spiced Dark Rum Mince Pies.Asda has unveiled an exclusive look at some of its Christmas 2023 products. ![]()
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